I wouldn’t feel right if I didn’t piss on Microsoft while they were down. And they are definitely looking down these days. I can’t say that I feel sorry for them because greed is what got us to this place. What they’re talking about for the X-Box One basically means an end to you owning your games. This is completely different than say a Kindle, which is doesn’t require you to use the internet except for getting the books.
The video game market seems to be the only media market where there’s this rally against used media. Yes digital readers create a problem for used book stores. But the old used books are always backwards compatible because they’re, well, books.
By making it so that any game only has one dedicated owner, you’re killing what made consoles so great. Who cares that you don’t get every scrap of profit that the game makes as it’s sold over the years. The same could be said about any other used thing. What makes video games so different? Especially considering that they cost more than movies or books.
When confronted with the idea that a lot of people don’t have high speed internet still, X-Box Executive Don Mattrick had this to say: “Fortunately we have a product for people who aren’t able to get some form of connectivity,” Mattrick said. “It’s called Xbox 360.”
The interviewer then chimed in, saying “So stick with 360, that’s your message…?” To which Mattrick responded, “Well, if you have zero access to the Internet, that  is an offline device.” (source)
It really looks like they care.
What drove Microsoft to take all of these measures to ensure their profits wasn’t doing right by the fans and consumers. It was greed and companies who take these routes should be rewarded with this kind of scrutiny more often.